Craft Whiskey Sociey was launching a new whiskey subscription service for the modern family man. They wanted to stand out from the competition and have a modern identity that would appeal to their audience. The approach was to go for a badge style design with a premium feel but not still being modern enough to appeal to this generation. The goal was to create an identity that would appeal to their target audience and build awareness around their product launch.
Creative Direction
Logo Design
Badge Design
Brand Style Guide
Craft Whiskey Society
2019
Smashing work Jeremy!
Steven Peters —
Founder
